Berlusconi’s Mediaset takes an Interest in the German Media Company. Mediaset, the media company of the former Italian Prime Minister Silvio Berlusconi, takes a 9.6 percent stake in the German media company ProSiebenSat.1.

 

Mediaset is proud to be able to invest in “the future of free television in Europe,”

 said CEO Pier Silvio Berlusconi, the son of the former prime minister.

The chairman emphasises that the two companies have already built a “strong relationship” within the European Media Alliance.

According to the CEO, due to “rapid globalisation”, European media companies must operate together to protect the “European cultural identity” from international giants.

The ProSiebenSat.1 share is on Wednesday 5 percent in the plus on the stock exchange in Frankfurt. Media set is a tight 1 percent in the red.