Indeed is a popular job seeking site used by millions of prospective employees to find a new role. For employers, it’s a good opportunity to tap into the pool of qualified and experienced potential employees by advertising their vacancies to help their business continue to grow or just tick along.

It’s a very easy process that gives you the flexibility to choose how much you want to spend on recruitment. To get started, you need to create an account on their employers’ side of the website, called ‘Indeed for employers’, where you can also claim your own Indeed Company Page.

If you’re hiring for the first time, make sure you’ve taken out employers’ liability insurance. This essential type of insurance protects you from current and former employees, which is also legally required in UK law.

How does indeed work for employers?

‘Indeed for employers’ works in a very simple way. You firstly create an account, and then click the ‘Post a job’ button in the top left of the page for the vacancy you want to fill.

You’ll now start going through and following the on-page instructions on creating your job ad. This includes creating the job’s details, such as writing an effective job description. Filling in details like the specific salary and other job benefits can help increase the number of applicants.

It’s worth mentioning that there are job posting standards when posting a job on Indeed. A job opportunity cannot incur a fee for a candidate; for instance, must be accurate and cannot be a posting that doesn’t represent a specific vacancy at your company.

To help save you time later when you’re going through applications, Indeed lets you fill in screener questions to filter out unsuitable candidates. Known as ‘Indeed Assessments’, you can set skills tests using over 150 expertly designed presets for different job levels and industries. These can help test for the unique skills your job needs and a candidate’s attitude and cognitive abilities.

Now the actual job ad part is done, you need to decide whether you will put some money behind the ad to make it sponsored or keep it unpaid. Sponsoring a job ad will make it more visible to candidates, appearing at the top or bottom of any relevant job search. It also won’t fall back in the pages.

An unsponsored job ad is free, but it isn’t as effective because it will be pushed back in the listings and eventually become unnoticeable. If your hire isn’t urgent, then this might be a good option for you. However, if you need the new hire to start as soon as possible, it may be worthwhile opting for the paid option.

How much does it cost to post a job on indeed?

If you’re going for the unsponsored job ad option, then there’s no cost to putting your job on Indeed. Even if you choose to sponsor an ad to make it more effective, you’re in complete control of how much you spend – it can be as little or as much as you need it to be.

Indeed uses a Pay Per Click (PPC) model for sponsored ads, which means the amount you pay depends on the number of people who click on your ad. Each click will cost you a certain Cost Per Click (CPC). It’s worth mentioning that any click to your ad will cost you – regardless of whether they apply to the job or not.

However, you do have lots of control over how much you want to spend on Indeed. For example, you can set a maximum budget for the ad’s duration, and you can also pause it at any time if you think you’ve received enough applications.

If you opt for the basic charging structure vs advanced, Indeed will manage and optimise the CPC for you based on your overall budget. When you set a daily budget, remember that this works on averages. For example, if your daily budget is £10, one day you may spend £8, but the next could be £12. Overall some days maybe more, but it will level out.

Indeed say the ideal daily budget depends on the job you’re offering, how urgently you need to fill the position and the job’s location. So, for example, if you urgently need to fill a position in a highly competitive area, you likely need to pay more and set your budget higher.

As a rough idea, an average Cost Per Click could be anywhere between £0.10 – £2.00 depending on a few different factors like search traffic for those types of jobs. But since you can set a lifetime budget and pause the ad at any time, you will only end up spending however much you want to. So if you pause the ad after spending £35, you only spend £35.

How to contact indeed

If you have a question about posting a job, billing, or anything else, you can contact Indeed for Employers. To get the help you need to submit a help request via their help section. If you just have a general question about how Indeed for Employers works, try out their support section.

Overall

Posting a job on Indeed is very simple, and whether you choose to go for a paid or unpaid ad, it’s a good place to go to find new candidates for your vacancy. If you decide to go down the sponsored route, then the good news is that it’s easy to control how much you want to spend.

If you’re hiring for the first time, remember to take out employers’ liability insurance. This essential insurance policy protects you from current and former employees, which is also legally required in UK law.